{"title":"Beardcare","description":"\u003cp\u003eFor beards at every stage.\u003c\/p\u003e\u003cp\u003eExplore Canadian-made beard oils, conditioning Beard Balm and Vitamin E Beard Rinse. Care for softness, shape and your everyday beard ritual.\u003c\/p\u003e\u003cp\u003eTested in the chair. Refined through ritual.\u003c\/p\u003e","products":[{"product_id":"pbsco-perfecting-beard-oil-120ml","title":"PBSCo. \/ Perfecting Beard Oil — 120 mL","description":"\u003cp\u003eFor beards at every stage.\u003c\/p\u003e\u003ch3\u003eCharacter\u003c\/h3\u003e\u003cp\u003eA conditioning beard oil for a softer, more considered finish. 120 mL.\u003c\/p\u003e\u003ch3\u003eRitual\u003c\/h3\u003e\u003cp\u003eRub a small amount between palms. Work evenly through a damp or dry beard. Pair with Beard Balm for fuller beards.\u003c\/p\u003e\u003cp\u003e\u003csmall\u003eSmall batch Canadian apothecary.\u003cbr\u003eTested in the chair. 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Save $28.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eInside the Ritual\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E Beard Rinse — 250 mL.\u003c\/strong\u003e Clean and hydrate face and beard. $36 individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePerfecting Beard Oil — 30 mL.\u003c\/strong\u003e Condition for a softer, more considered finish. $33 individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeard Balm — 60 mL.\u003c\/strong\u003e Leave-in conditioning with styling hold for fuller beards. $35 individually.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoar Bristle Beard Brush — one brush.\u003c\/strong\u003e Birchwood with boar bristles to smooth, shape and distribute natural oils. $24 individually.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eRitual\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanse.\u003c\/strong\u003e Massage the rinse into a damp beard while showering. 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